The Story Behind Our Rebrand

Why We’re Ramblin’ On:

The Story Behind Our Rebrand

Welcome to Ramblin’ Dog Co. 🐾

In 2016, we started a brand, Pup Active, & it quickly became more than just a brand -- it became a movement. A way to support rescue dogs, build a community of dog-loving adventurers & create gear that represents the connection between dogs and their humans.

But as we grew, something became clear…

We weren’t just a brand. We were a lifestyle.

We weren’t just about dogs. We were about the journey.

We weren’t just Pup Active anymore.

Introducing Ramblin’ Dog Co.

Ramblin’ Dog Co. is a name that speaks to the heart of who we are—a brand for those who roam, explore & live life unbound with their dogs by their side.

🏕️ For the adventure dogs who chase trails, waves & wide-open spaces.     

🐾 For the rescue pups who’ve traveled a long road to find home.

🌍 For the humans who believe that life is meant to be wandered.

This rebrand isn’t about change—it’s about stepping into who we were always meant to be. The same mission. The same heart. Just a new name that captures it all.

What’s Next?

🔥 A fresh collection: Rugged, adventure-ready, classic designs made for the journey.

🔥 New name, same purpose: We’re still giving back to rescue dogs with every purchase with 5% of all sales donated to our non-profit foundation, Rescue Crew Foundation.

🔥 More than apparel: We’re building a community—one that lives, explores & rambles on together.

This is only the beginning.

We’re so grateful you’re on this journey with us. So here’s to new trails, endless adventures & living ramblin’ & free.

Let’s Ramble On, my friends!

Lara Warn

Founder - Ramblin' Dog Co.